29 Dec Instagram’s “Add Yours” Sticker
Instagram hasn’t always been the strongest when it comes to external linking capabilities, but that’s changed. Until recently, swipe-up links in Stories were reserved for verified accounts or those with more than 10,000 followers. If you had a small or unverified account, your linking options were limited to encouraging followers to check the link in your bio.
But by early November 2021, all accounts gained the ability to link out from Stories using an interactive link sticker. That means… No matter your account’s size or verification status, you can link to anything from a new blog post to a lead magnet to an eCommerce storefront or product.
To add a link sticker to your story, open the sticker tray and enter your URL. After you publish, users will see a Visit Link prompt when they tap your link sticker. The URL you entered will automatically load in the Instagram app.
HOWEVER, one of the most interesting features that we use with our clients appeared when Instagram rolled out an interactive “Add Yours” sticker. Using this sticker essentially starts a public thread that others can build on by contributing their own stories.
How would this work in practice? Let’s say a meal delivery service might create a story highlighting a new dinner recipe. By applying an Add Yours sticker, the brand could prompt followers to add stories featuring their own dinner plates or attempts at replicating the recipe.
Even more generally, a hair salon or barbershop could start a thread asking others to show off their outfit for the day. Because these threads are public, the salon that led the conversation would be discovered by anyone viewing the response uploads as well.
So while this new feature can help brands generate engagement, it also opens up additional discovery opportunities.
Try it out…
DM us for ideas that are relevant to YOUR BUSINESS or INDUSTRY that could drive a public thread.
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