QR Marketing
Hi, Rocky
Let’s start with the basics…
HOW TO USE QR CODES IN MARKETING
QR Codes in marketing are used to bridge the gap between online and offline worlds.
1) Place them in high traffic areas for brand exposure and discovery
2) Place them on your packaging to turn a transaction into a 2-way relationship
Why should you use QR Codes for marketing?
As per this research conducted by Statista in 2021, over 86% of consumers in the US and UK reported having scanned a QR Code during the year. And with the rising demand for contactless experiences, the adoption rates for QR Codes are expected to grow exponentially.
50X more QR Codes have been deployed in 2021 in the United States compared to 2020
QR Code campaigns vs. other digital marketing campaigns
When you run email marketing campaigns or Instagram ads, you have various benchmark references. But, with QR Code campaigns, there aren’t as many numbers to look up.
First, let’s compare the average scan-through rate of QR Code campaigns with the most popular marketing channels.
Scan through rate is the number of scans your QR Codes get divided by the number of eyeballs it got. It is the best way to tell if your QR Code campaign is working or not. It’s a counterpart of click-through rate (CTR) in online campaigns.
Positive self-reinforcing value loop helping customer engagement
As companies deliver more sophisticated value-driven campaigns, consumers reward them with compelling engagement that encourages businesses to expand the use-cases beyond their original intent.
This has resulted in scans having grown 400% over the last 12 months across the same set of customers, positively impacting the ROI for each customer.
CREATIVE WAYS TO USE QR CODES
A) MAKE YOUR PACKAGING SMART
Build a brand-owned digital experience directly from the product packaging. With a QR Code on the packaging, encourage consumers to engage with your brand and drive repeat purchases.
- MAKE YOUR PRODUCT A POINT-OF-SALE
Drive purchases directly from your product. Employ QR codes on the product to make the consumers’ buying process seamless.
- PROVIDE ADDITIONAL PRODUCT INFORMATION
Add value to consumers by sharing additional product information, side-effects, tutorial videos, FAQs etc. using smart labels.
- GAMIFY CONSUMER EXPERIENCE
Gamify your brand’s digital experience to attract higher consumer engagement with your product. This helps build brand affinity and increases the chances of repeat purchases.
- ADVOCATING THE EXPERIENCE
Get consumers talking about you on social media. Make use of QR codes to allow consumers to share their brand experience.
- BUILDING LOYALTY
Build brand loyalty with interactive experiences such as giveaways, loyalty points, etc. Have customers scan into their member profile to view their progress or track points.
B) DRIVE SOCIAL MEDIA ENGAGEMENT
Use a single QR Code that links to a landing page of all your social media usernames. Users can click on their preferred platform’s icon and view the respective profile on their smartphones.
If you create a QR Code for each platform, it can look cluttered on your packaging. Not to mention that consumers would have to scan each QR
Code separately
SUBMIT USER GENERATED REVIEWS
DIGITIZE CONTESTS AND GIVEAWAYS
UPSELL AND CROSS SELL PRODUCTS
SUBMIT USER GENERATED REVIEWS
DIGITIZE CONTESTS AND GIVEAWAYS
UPSELL AND CROSS SELL PRODUCTS
TIP 1:
Placing QR Codes on packaging engages the customer at a time when their brand interaction is at an all time high. The anticipation of their new purchase sets the tone for a higher engagement rate – making it the BEST time to ask for a review!
TIP 2:
Driving social media traffic is particularly important when considering your marketing budget. The more users you can direct to follow you on social, the more people you can broadcast to FOR FREE whenever you run a promotion or make a product announcement.
C) YOUTUBE QR CODES TO DRIVE ENGAGEMENT VIA VIDEO MARKETING
Effectively engaging BOTH potential and existing customers is crucial. As per a recent survey by global analytics firm Gallup, fully engaged customers represent a 23% higher share in terms of revenue, profitability, and relationship growth.
Use Rocky’s short clips to encourage subscriptions and engage your audience across YouTube, blogs, podcasts, etc.
ROCK’S QR CODE CAMPAIGNS
SCAN FOR JOKE OF THE WEEK
Direct visitors to viral videos with a “share” button. Prompt for email subscriptions to get notifications of new videos.
CAN YOU BE ROCKY?
Load up a lead form with a questionnaire that creates an account. A customer is created in the process, making subsequent purchases easier.
“GET ROCKY” & “GET HAIR”
Two QR codes side by side prompting to “pick one”. Loads products directly into a cart with questionnaire “if you qualify”.
What you get with us
DYNAMIC QR CODES
Change the campaign, not the code.
TIMED CONTENT
Promote hair-loss solutions during the day, promote sex solutions at night.
AGE-GATED CONTENT
For all those under eighteen-ers, nice try!
DATA, REPORTS, STATS
Monitor campaign progress and reinvest where it counts. Advanced – link with Google Analytics for info on age, interests and behaviors.
RETARGETTING ON FB, IG, GOOGLE
Link to landing pages with pixels to retarget on social channels.
BUILD OUT LANDING PAGES
As many as you want, with unlimited changes.
SCANABILITY TESTING & ERROR CORRECTION
Packaging can wear down over time, and QR codes can contain failsafes.
CUSTOM DOMAINS AND URLS
Keeps your landing pages branded, instead of “https://qrcode/MkdGsAp”.
MUTILINGUAL CONTENT
To keep our “amis” from Quebec in the loop.
SHARE DATA TO ASSIST OTHER MARKETING EFFORTS
Campaign metrics and Goggle Analytics data can help your other marketing partners re-focus their efforts and tweak their targeting.
WHAT CAN THESE QR CODES DO?
– Link to a website or landing page
– Link to a lead generation form
– Download a PDF brochure
– Download an app
– Link to all your social channels
– Trigger a phone call (for help or support)
– Send a whatsapp message or SMS with pre-filled content
