QR MARKETING
HOW TO USE QR CODES IN MARKETING
QR Codes in marketing are used to bridge the gap between online and offline worlds.
1) Place them in high traffic areas for brand exposure and discovery
2) Place them on your packaging to turn a transaction into a 2-way relationship
Why should you use QR Codes for marketing?
As per this research conducted by Statista in 2021, over 86% of consumers in the US and UK reported having scanned a QR Code during the year. And with the rising demand for contactless experiences, the adoption rates for QR Codes are expected to grow exponentially.
50X more QR Codes have been deployed in 2021 in the United States compared to 2020
As companies deliver more sophisticated value-driven campaigns, consumers reward them with compelling engagement that encourages businesses to expand the use-cases beyond their original intent.This has resulted in scans having grown 400% over the last 12 months across the same set of customers, positively impacting the ROI for each customer.
QR Code campaigns vs. other digital marketing campaigns
First, let’s compare the average scan-through rate of QR Code campaigns with the most popular marketing channels.Scan through rate is the number of scans your QR Codes get divided by the number of eyeballs it got. It is the best way to tell if your QR Code campaign is working or not. It’s a counterpart of click-through rate (CTR) in online campaigns.
Our Recent Projects
Placing QR Codes on packaging engages the customer at a time when their brand interaction is at an all time high. The anticipation of their new purchase sets the tone for a higher engagement rate – making it the BEST time to ask for a review!
Placing QR Codes on packaging engages the customer at a time when their brand interaction is at an all time high. The anticipation of their new purchase sets the tone for a higher engagement rate – making it the BEST time to ask for a review!
Placing QR Codes on packaging engages the customer at a time when their brand interaction is at an all time high. The anticipation of their new purchase sets the tone for a higher engagement rate – making it the BEST time to ask for a review!
Placing QR Codes on packaging engages the customer at a time when their brand interaction is at an all time high. The anticipation of their new purchase sets the tone for a higher engagement rate – making it the BEST time to ask for a review!
Placing QR Codes on packaging engages the customer at a time when their brand interaction is at an all time high. The anticipation of their new purchase sets the tone for a higher engagement rate – making it the BEST time to ask for a review!
Placing QR Codes on packaging engages the customer at a time when their brand interaction is at an all time high. The anticipation of their new purchase sets the tone for a higher engagement rate – making it the BEST time to ask for a review!
