QR Codes in marketing are used to bridge the gap between online and offline worlds.
1) Place them in high traffic areas for brand exposure and discovery
2) Place them on your packaging to turn a transaction into a 2-way relationship
As per this research conducted by Statista in 2021, over 86% of consumers in the US and UK reported having scanned a QR Code during the year. And with the rising demand for contactless experiences, the adoption rates for QR Codes are expected to grow exponentially.
As companies deliver more sophisticated value-driven campaigns, consumers reward them with compelling engagement that encourages businesses to expand the use-cases beyond their original intent.This has resulted in scans having grown 400% over the last 12 months across the same set of customers, positively impacting the ROI for each customer.
First, let’s compare the average scan-through rate of QR Code campaigns with the most popular marketing channels.Scan through rate is the number of scans your QR Codes get divided by the number of eyeballs it got. It is the best way to tell if your QR Code campaign is working or not. It’s a counterpart of click-through rate (CTR) in online campaigns.